™Tell us who you want to reach.
Share your brand and objective. A member of the PlatFARM team will respond within two working days.
info@adskom.co
- Brand, category and product
- Business objective and main KPI
- Audience: Third India consumers, farmers or both
- Markets: states, districts or blocks
- Timing and key moments
- Indicative budget range
Planning a campaign? Plan your campaign first and send it as a brief.
- We reply within two working days.
- A short call to understand your category, markets and objective.
- We show you the audience we can build, and how we would activate it.
Questions brands and agencies ask us.
What is Third India?
Rural, semi-urban, peri-urban and emerging-urban consumers beyond the metros and large cities. They are connected, aspirational and buy the same brands and categories as metro consumers. More on Third India →
How is this different from Tier 2 and Tier 3 targeting?
Tier targeting groups whole cities by size. PlatFARM starts from verified people and households and reads six intelligence layers, down to the block. Two consumers in the same town can be very different, and we plan for the difference.
How are the audiences verified?
Audiences are built from verified people and households rather than inferred devices, then combined with geo, consumer, behavioural, content, device and context intelligence. Farmer audiences also draw on the FPO network, crop and season.
Can PlatFARM work alongside our existing plan?
Yes. We plan and activate the Third India and farmer part of the campaign across the screens in your plan, and report results in a form your team and client can use.
How do you measure results?
Visibility (completed views and viewable impressions), engagement (clicks, completions, enquiries, store visits) and, where the campaign allows, sales impact, comparing markets that saw the campaign with similar markets that did not.
Which categories do you work with?
FMCG and CPG, durables and auto, financial services, telecom and digital services, agri-inputs and farm machinery. See solutions →