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Farmer Intelligence · किसान

Reach India's verified farmers.

Verified farmer intelligence, enriched by the agricultural ecosystem and engineered for digital activation.

Build a farmer audience How it works
Crop mapSample viewEach field matched to its crop and season
Crop-matched plotsFPO network and PlatFARM layerKharif + rabi
9.1M+
Verified farmers
32
States
656+
Districts
4,440+
Blocks
  • Activated across
  • CTV / OTT
  • Smartphone
  • YouTube
  • Short video
  • Social
  • Native
  • Mobile apps
  • Audio
  • Vernacular
Young farmer photographing a soil test result on his smartphone in a mustard field
Woman farmer checking an app on her smartphone beside drip irrigation in her vegetable field
Farmer in a turban checking mandi prices on his smartphone from his tractor seat
Young woman farmer photographing her crop leaves with her smartphone in the field
Young farmer on a video call from his paddy field, showing the rice crop
Woman farmer holding harvested wheat and reading a message on her smartphone
Who we work with

Built for agri-input marketers.

Find your role: what you are measured on, and how PlatFARM helps you deliver it.

Agri-inputs · Farm machinery · Agri finance and insurance

LeadershipFor: CEO, CMO, business heads
Top KPI

Market share and return on investment.

PlatFARM USP

A structured, accountable route to India's farmers, planned by crop, season and district.

Brand and marketingFor: Brand, category and product managers
Top KPI

Brand preference and share of voice through the season.

PlatFARM USP

Campaigns timed to crop stages and delivered in the farmer's language, ahead of purchase decisions.

Digital and performanceFor: Digital, growth and e-commerce teams
Top KPI

Visibility, engagement and efficient cost per conversion.

PlatFARM USP

Verified farmer audiences by crop and block, so enquiries come from genuine growers.

Sales and distributionFor: Sales, dealer and channel teams
Top KPI

Footfall, sell-out and channel growth.

PlatFARM USP

Campaigns aligned to your districts and blocks, sending farmers to your dealers and retailers.

Trade marketing objectives →
Get a farmer audience estimate Agri-input playbooks
The challenge

Reaching farmers at scale remains difficult.

01 · Fragmented

Crores of farmers across 6 lakh villages and dozens of crops, with no single way to reach them.

02 · Too broad

Media plans stop at the state or city, but farm decisions are made block by block, village by village.

03 · Unverified

Few farmer audiences are verified on the ground, so brands can't be sure they're reaching real farmers.

04 · Generic

Free farm-centric audience cohorts on global ad platforms are generic, inferred and often imprecise.

Intelligence layers

How we read the farmer.

Agricultural intelligence, from the FPO network to crop and season, works with PlatFARM's core layers to narrow a broad farmer market to the audience that matters for your objective.

FPO network

High-value farming clusters

Hyper-local activation around FPO ecosystems

Geo

Micro-markets, down to the village

Precision regional campaigns

Crop

Growers by crop, acreage and stage

Crop-cycle aligned campaigns

Digital behaviour

Digitally active farmer segments

App installs, fintech, insurance, advisory

Language

Vernacular audience segments

Personalised regional creatives

Engagement

High-intent farmer cohorts

Lead generation and conversion campaigns

Build a farmer audience
Omnichannel · Omni-device activation

One farmer. Every screen. The whole journey.

The farmer sits at the centre of every plan. Omnichannel, omni-device activation across CTV / OTT, YouTube, social, native and mobile, with every screen playing its part in one journey, from first view to the dealer counter.

  • CTV / OTT
  • Smartphone
  • YouTube
  • Short video
  • Social
  • Native
  • Mobile apps
  • Audio
  • Vernacular
OMNICHANNEL · OMNI-DEVICE · ONE FARMER · EVERY SCREEN · OMNICHANNEL · OMNI-DEVICE · ONE FARMER · EVERY SCREEN · OMNICHANNEL · OMNI-DEVICE · ONE FARMER · EVERY SCREEN · CTV / OTT SMARTPHONE YOUTUBE SHORT VIDEO SOCIAL NATIVE MOBILE APPS AUDIO अ VERNACULAR 01 AWARENESSCTV / OTT · YouTube · Audio 02 CONSIDERATIONYouTube · Native 03 ENGAGEMENTSocial · Short video 04 LEADSMobile apps · Social 05 LOCAL ACTIONGeo-targeted mobile 06 OUTCOMEMeasurement FARMER
  1. 01

    Awareness

    Familiarity with your brand and product.

    CTV / OTTAudioYouTube
  2. 02

    Consideration

    Crop and season-relevant content.

    In-stream videoOut-stream videoYouTubeNative
  3. 03

    Engagement

    Farmers interact, watch and share.

    SocialShort videoMobile
  4. 04

    Leads

    Call-backs, demo sign-ups and dealer enquiries.

    Banner adsSocialMobile
  5. 05

    Local action

    Dealer and store visits.

    Geo-targeted banner ads
  6. 06

    Business outcome

    Sales and adoption, tracked where the campaign allows.

    Measurement
Crop calendar

Plan to the crop calendar.

Sowing, crop care and harvest set when farmers decide and spend, and they vary by crop and region.

  • Kharif · Jun to Nov
  • Rabi · Oct to Apr
  • Zaid · Mar to Jun
  • Year-round · sugarcane, horticulture
See the full crop calendar
Use cases

Designed for how agri categories go to market.

Agri-inputs

Seeds, crop protection and nutrition: reach growers by crop and stage, from sowing through to harvest, as pest and disease risk rises.

Farm machinery

Reach larger landholders ahead of land preparation and harvest.

Agri finance and insurance

Reach farmers who bank digitally, with crop loans and insurance at sowing, savings and credit after harvest.

Also reaching rural consumers? See Third India Agri-input playbooks
Plan your campaign

Plan your campaign window.

Pick an approach, crop, objective and start month. Expand to add budget and market, then send it to us as a brief.

Approach
Add campaign type, budget, market and duration, then send it as a brief.

Reach the right farmers at the right moment.

Plan your campaign