™
Insights
Perspectives on India's next consumer.
Our perspective on farmer intelligence, Third India and audience-led activation.
Topics
- Farmer intelligence
- Third India
- Rural consumer behaviour
- Agri marketing
- Audience intelligence
- Digital media
- Consumer trends
Latest articles
Audience intelligence
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Why rural India can't be targeted like urban India
Third India
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The rise of the Third India consumer
Third India
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Third India has real purchasing power. It buys what the metros buy.
Third India
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Treating Third India as a smaller, cheaper version of the metro market
Farmer intelligence
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Timing is everything: marketing to farmers through the crop calendar
Rural consumer behaviour
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What rural consumers are actually watching
Audience intelligence
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From geo targeting to consumer intelligence
Digital media
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Why content consumption matters in emerging markets
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