™From signal to impact.
PlatFARM grew from a deep understanding of India's agricultural ecosystem into an intelligence platform for farmers and Third India consumers alike. It turns fragmented signals into farmer and Third India consumer audiences, activated at scale.
Identify. Understand. Activate. Measure.
Which farmers and Third India consumers matter?
Farmers by crop, season and FPO. Third India consumers by town, household and behaviour.
What do they watch?
Content, device and context: what farmers and Third India consumers watch, on which screen, in which language.
Reach them on every screen.
Farmers across CTV / OTT, YouTube, social, native and mobile. Third India consumers one to one, across every screen.
From screen to shop counter.
Dealer visits for farmers. Store visits and sales impact for Third India consumers, where the campaign allows.
From fragmented signals to actionable intelligence.
Where people live, what they grow, what they watch, how they connect and what is relevant to them now. These signals sit across disconnected ecosystems. PlatFARM unifies them.
Six intelligence layers sit underneath both products. Farmer Intelligence adds agricultural intelligence on top: crop, season and the FPO network.
Farmer Intelligence and Third India Intelligence, compared.
Farmer Intelligence and Third India Intelligence share the same four steps. One reaches farmers. The other reaches Third India consumers. Each is led by the intelligence that matters most for its audience.
| Farmer Intelligence | Third India Intelligence | |
|---|---|---|
| Who it reaches | Farmers, as consumers shaped by crops, seasons and markets | Rural, semi-urban, peri-urban and emerging-urban consumers |
| Intelligence that leads | Agricultural (crop, season, FPO), geo, behavioural, content | Geo, consumer, behavioural, content, device, context |
| Typical buyers | Agri-inputs, farm machinery, durables, financial services, digital services | FMCG and CPG, durables and auto, financial services, telecom and digital services |
| Activation | Omnichannel across the farmer journey, from awareness to business outcome | Omnichannel across the consumer journey, one to one, from awareness to business outcome |
| Scale | 9.1M+ verified farmers | 15 Cr+ consumer universe |
Real people, verified on the ground.
Built from field outreach, FPO networks and local partnerships, not guesswork.
Audiences, not identities.
Brands reach the right people without ever seeing who they are.
Brand-safe by default.
Campaigns run in environments chosen for suitability.
Plan your campaign window.
Pick an approach, audience, objective and start month. Expand to add budget and market, then send it to us as a brief.
