Solutions

Solutions built around business outcomes.

One framework of business objectives across farmers and Third India. Define the outcome. We identify the audience, activate it across every screen and measure the result.

Who we work with

Built for the teams driving growth beyond the metros.

Agri-input marketers and consumer brand marketers face different challenges. Choose yours to see how PlatFARM helps.

Agri-inputs · Farm machinery · Agri finance and insurance

LeadershipFor: CEO, CMO, business heads

Top KPI

Market share and return on investment.

PlatFARM USP

A structured, accountable route to India's farmers, planned by crop, season and district.

Brand and marketingFor: Brand, category and product managers

Top KPI

Brand preference and share of voice through the season.

PlatFARM USP

Campaigns timed to crop stages and delivered in the farmer's language, ahead of purchase decisions.

Digital and performanceFor: Digital, growth and e-commerce teams

Top KPI

Visibility, engagement and efficient cost per conversion.

PlatFARM USP

Verified farmer audiences by crop and block, so enquiries come from genuine growers.

Sales and distributionFor: Sales, dealer and channel teams

Top KPI

Footfall, sell-out and channel growth.

PlatFARM USP

Campaigns aligned to your districts and blocks, sending farmers to your dealers and retailers.

Trade marketing objectives →

Get a farmer audience estimate Agri-input playbooks

Planning for a client? Planning resources for agencies →

Business objectives

Choose your approach. Then your objective.

Every solution starts with the business need. Choose your approach first: consumer outreach to reach the end buyer, or trade marketing to reach the channel that sells to them. Each objective then plays out differently for farmers and for Third India consumers.

Approach

Who do you want to reach? Choose one or both to continue. Tap again to collapse.

01 · Branding

Build the brand

Do the right people know and trust us?

FarmersBuild familiarity and trust among the right growers, by crop and block, so the brand is the one they ask for.

Third IndiaBuild familiarity, trust and preference in the towns and households that matter, in their language.

Screens and measures

Lead screens: CTV / OTT, YouTube, audio and mobile video
Typical measures: Reach, completed views, ad recall and brand lift where measured

02 · Consideration

Drive consideration

Are they evaluating us?

FarmersDemos, advisory and farmer-voice content that answer "will it work on my crop?"

Third IndiaCreators, reviews and short video that answer "is it worth it?"

Screens and measures

Lead screens: YouTube, short video, social, native and regional-language creators
Typical measures: Engagement, video completions, site visits

03 · Leads

Generate enquiries

Are interested buyers raising their hand?

FarmersCall-backs, demo requests and dealer enquiries from farmers who grow the right crop.

Third IndiaEnquiries, test-drive requests, loan and policy applications started.

Screens and measures

Lead screens: Social lead forms, native, mobile and banner ads, click-to-call
Typical measures: Qualified leads, call-backs, cost per lead

04 · Footfall

Drive dealer and store visits

Are they walking in?

FarmersBring farmers to nearby dealers and retailers when they are ready to buy.

Third IndiaBring shoppers to kiranas, showrooms and branches in the right towns.

Screens and measures

Lead screens: Geo-targeted mobile, native and banner ads around stores and dealers
Typical measures: Store and dealer visits, directions, calls

05 · Online

Drive sign-ups and online purchases

Are they converting online?

FarmersApp downloads, online orders and scheme sign-ups from farmers who grow the right crop.

Third IndiaApp installs, sign-ups, online orders and applications completed online.

Screens and measures

Lead screens: Social, mobile apps and native, with install, sign-up and offer formats
Typical measures: Installs, sign-ups, online orders and applications, cost per conversion

06 · Loyalty

Retain and re-engage

Are they coming back?

FarmersStay with farmers from sowing to harvest and bring them back next season.

Third IndiaBring customers back at festivals, pay days and renewal moments.

Screens and measures

Lead screens: Retargeting across social, native, YouTube and mobile
Typical measures: Repeat engagement and repeat purchase, where measurable

01 · Channel

Grow the channel network

Bring new dealers and retailers into your network.

Are the right outlets stocking us?

Agri channelReach agri-input dealers, distributors and retailers across target blocks, and invite them to stock and partner.

Third India channelReach distributors, retailers and outlet owners in your category across target towns, and invite them to stock and partner.

Screens and measures

Lead screens: Social, native, mobile and YouTube, targeted by town and trade
Typical measures: Partner enquiries, sign-ups, cost per sign-up

02 · Sell-in

Drive sell-in and scheme uptake

Get partners to stock up ahead of peak demand.

Are partners ordering ahead of demand?

Agri channelGet dealers, distributors and retailers to stock up and take up your schemes ahead of the crop season.

Third India channelGet distributors and retailers to stock up and take up your schemes ahead of festive and seasonal demand.

Screens and measures

Lead screens: Mobile, social, native and short video, timed to the scheme window
Typical measures: Scheme enquiries, distributor calls, orders where reported

03 · Influencers

Engage trade influencers

Win over the people buyers turn to for advice.

Are the people who advise buyers recommending us?

Agri channelReach the agri advisers, dealers and lead growers in your category who recommend brands to farmers.

Third India channelReach the trade influencers in your category who recommend brands to customers.

Screens and measures

Lead screens: YouTube how-to, short video, social and regional-language creators
Typical measures: Engagement, programme sign-ups, repeat engagement

04 · Partner loyalty

Build partner loyalty and B2B ordering

Keep partners loyal and reordering, digitally.

Are partners staying with us and reordering?

Agri channelKeep dealers and retailers engaged by letting them discover your brand across every channel and device, along their own content consumption journey.

Third India channelKeep distributors and retailers engaged by letting them discover your brand across every channel and device, along their own content consumption journey.

Screens and measures

Lead screens: Mobile, social and native, with app-install and retargeting formats
Typical measures: App installs, registrations, reorders where reported

Industry playbooks

How your category goes to market.

Open your category for the challenge, who to reach, when to run, what to run and what to measure.

For agri-input marketers

Agri-inputs

Seeds, crop protection, fertilisers, crop nutrition, veterinary care

The challenge: Growers choose inputs at the counter, often on the dealer's advice, within days of each crop stage.
Who to reach: Growers of the right crops in the right blocks, and the progressive farmers others follow.
When: Ahead of sowing, through crop care as pest and disease risk rises, and before the next season.
What to run: Crop-stage video on YouTube and CTV, short demos on social, then click-to-call and dealer-locator ads.
What to measure: Reach in target blocks, completed views, call-backs and dealer enquiries.

Farm machinery

Tractors, harvesters, implements, irrigation and drip

The challenge: A high-value purchase, considered over months, shaped by dealers, finance and harvest income.
Who to reach: Larger landholders, progressive farmers and custom-hiring operators in mechanising districts.
When: Before land preparation, and in the weeks after harvest income arrives.
What to run: CTV and YouTube demos for awareness, then lead forms, click-to-call and dealer-visit ads.
What to measure: Enquiries, demo and test-drive requests, and dealer visits.

Agri finance and insurance

Crop loans, Kisan credit, crop and livestock insurance, rural payments

The challenge: Farmers need credit and cover at fixed points in the season, and trust is earned locally.
Who to reach: Farmers by crop, landholding and district, including those already banking digitally.
When: Crop loans and insurance enrolment at sowing; savings and credit after harvest.
What to run: Explainer video in the local language, social and native, then lead forms and branch-locator ads.
What to measure: Enquiries, applications started and branch visits.

For consumer brand marketers

FMCG and CPG

Food and beverage, personal care, health and wellness, household

The challenge: Distribution is reaching new towns, but brand familiarity lags behind the shelf.
Who to reach: Households and young consumers in the towns your distribution covers.
When: Summer, monsoon, festive season, regional festivals and harvest income.
What to run: Regional-language video, cricket and OTT for reach, short video and social to keep the brand top of mind.
What to measure: Reach in target towns, completed views and engagement.

Durables and auto

Appliances, phones, two-wheelers, cars

The challenge: Purchases are planned around festivals, weddings and harvest income, and decided as a family.
Who to reach: Aspiring young earners, households and family decision-makers in growing towns.
When: Festive season, wedding season, Akshaya Tritiya and harvest-income months.
What to run: CTV and YouTube for desire, social and native to compare, then lead forms and showroom ads.
What to measure: Enquiries, test-ride and test-drive bookings, and showroom visits.

Financial services

Banking, insurance, lending, microfinance, payments

The challenge: New-to-credit consumers want to trust a brand before they apply.
Who to reach: Salaried and self-employed consumers, small merchants and women in the household.
When: Pay days, year-end tax season, harvest income and festive spending.
What to run: Explainer video in the local language, social and native, then lead forms and branch-locator ads.
What to measure: Enquiries, applications started and branch visits.

Telecom and digital services

Mobile networks, ed-tech, e-commerce, content and payment apps

The challenge: Many users are coming online for the first time and choose by recommendation.
Who to reach: Young, mobile-first consumers and families upgrading phones or plans.
When: Exam and admission months, cricket season, festive sales.
What to run: Short video, social and mobile apps, with app-install and sign-up formats.
What to measure: Installs, sign-ups and recharges or first purchases.

Healthcare and pharma

OTC, wellness, nutrition, clinics and diagnostics

The challenge: Trust and access drive choice, and advice often comes from the local chemist.
Who to reach: Families, women in the household and older consumers in towns with growing access to care.
When: Monsoon and winter health seasons, summer, and pay days.
What to run: Explainer video in the local language, creators and native, then chemist and clinic-locator ads.
What to measure: Reach in target towns, engagement, and chemist or clinic visits.

Education and ed-tech

Coaching, courses, schools, skilling and learning apps

The challenge: Families invest heavily in education, but compare options carefully and decide at fixed times of the year.
Who to reach: Students, young job-seekers and parents in growing towns.
When: Exam results, admission months and the start of the academic year.
What to run: YouTube and short video, social and native, then lead forms and app-install formats.
What to measure: Enquiries, counselling requests, app installs and sign-ups.

Retail and e-commerce

Fashion, jewellery, marketplaces, quick commerce and modern retail

The challenge: New stores and delivery networks are reaching towns faster than shoppers are hearing about them.
Who to reach: Young shoppers and households in the towns your stores and delivery cover.
When: Festive season, weddings, Akshaya Tritiya and sale events.
What to run: Short video and social for discovery, native and mobile for offers, with store-locator and app formats.
What to measure: Store visits, app installs and orders, where trackable.

Others

Real estate, media and entertainment, travel, and public-awareness campaigns

The challenge: Every category has its own buyer and its own buying moment in these markets.
Who to reach: The Third India consumers who matter for your category, by town and household.
When: Planned around your category's own decision moments.
What to run: A mix of CTV, YouTube, social, native and mobile, built around your objective.
What to measure: Agreed with you upfront, from reach to enquiries and visits.

Plan your campaign

Plan your campaign window.

Pick an approach, audience, objective and start month. Expand to add budget and market, then send it to us as a brief.

Approach

Audience Crop type Category Objective Start month

Add campaign type, budget, market and duration, then send it as a brief.

Share your objective. We'll build the audience.

Plan your campaign